This is a type of TV advertising, which does not interrupt TV programs or detract from viewing them.
TThere are several ways to implement this service:
- Cross-program advertising banner / video;
- Banner / video bound to info panel;
- Banner / video on display at the moment of switching on / off the receiver.
This kind of advertising does not violate the rights of TV content owners because it does not “cut” the image, and is displayed by means of the STB (using the OSD capabilities).
To accommodate the advertisers’ information, the Operator may use advertising agencies, or display banner ads / commercials of his own production.